It’s true that interest in naturals has grown over the last few years, and so it was time to cull and reveal the most-loved, vetted, tested, and tried-and-true products.
We spoke to top natural beauty retailers about best-selling products, combed top reviews, talked to our favorite experts, and emerged with the leading the natural beauty conversation.
Scrub, slather and enjoy.
It’s no surprise that the organic skin care beauty market has exploded. Over the years, people have become more aware of what’s inside their skin care products and have begun to make better decisions about what they allow on their skin.
As a result, hundreds of new skin care companies have formed to meet this new demand for safe, natural beauty products.
Along with this growth also came a flood of natural beauty claims—creating a sort of Wild West of marketing jargon, promises, and misinformation.
To help provide a little more transparency (and because we’re obsessed with skin care products), we scoured the internet and compiled this sortable list of the world’s top 69 truly organic skin care lines.
First, let’s be clear about what the terms “organic” and “natural” actually mean. Organic refers to something that was produced without the use of pesticides, synthetic fertilizers, genetically modified organisms (GMOs), sewage, ionizing radiation, as well as antibiotics and growth hormones.
Natural means something that originally “existed in” or was “derived from” nature. Additionally, if something is “certified organic” or “certified natural,” then you’ll need to look at how that specific certifying agency defines those terms.
Natural beauty product brands
With the green movement gaining in popularity by the day, it is only fitting that the beauty industry
Consumers opt for natural products for various reasons. Some are concerned about the well-being of their skin, hair, and body.
Others are concerned about animal testing as well as the effects on the environment.
There are no strict criteria that define natural products but generally, items that fall into this department contain a high concentration of natural extracts and botanicals while avoiding common controversial chemicals, artificial dyes and synthetic fragrance whenever possible.
Natural brands have the philosophy that nature offers the best results when it comes to fragrances as well as solutions for the skin and hair.
Many of the ingredients used in our natural products have been relied on for centuries to improve the look and quality of the face, hair and body Many of our natural brands are
We carry a large selection of products that are packaged in containers made from recycled material.
Some of our natural brands also manufacture their products in a way that minimizes the impact on the environment.
We also carry brands that take the cause to the next step by supporting environmental organizations.
Natural hair product brands
Beauty for natural-haired women has come a long way. Rewind a couple of years, and you’d be hard-pressed to find products for those with hair types other than straight or wavy.
But, as “going natural” has become more popular, brands that cater to ladies who choose to embrace their textured tresses have come on the scene full-force.
Black hair care has gone from taking up one lonely shelf in beauty aisles to having its own designated section at big-name stores like Target (albeit small, it’s a start).
And, while we’re ecstatic about the recent boom — figuring out which products work for you is becoming much easier than it was in the past — it can sometimes be overwhelming.
Between all the reviews from bloggers and video tutorials, it’s hard to sift through the clutter and find the real deal. That’s why we’ve compiled a list of standouts that you should commit to memory.
This includes picks that will add definition and moisture to your coils without drying them out — and, those with ingredients you’ll actually be able to pronounce.
So, whether you’re looking to bulk up your stash, or are transitioning and just need a little cheat sheet, you’re about to change the way you style your strands. And, please let us know what your faves are: Part of the success of #teamnatural has been everyone’s willingness to share their experiences — spread the wealth!
Whether you’re a natural-hair aficionado or you fancy yourself more of a novice, I’m sure you’ve heard of Shea Moisture.
It’s become something of a cult favorite — and with good reason. The products contain a base of shea butter and are made with all-natural and certified organic ingredients.
The brand carries four hair-care collections based on your specific needs: African Black Soap helps aid dry scalps, Raw Shea Butter repairs damaged natural hair, Coconut & Hibiscus enhances curls, and Yuca & Baobab adds volume to dull tresses.
Whatever issues plague your strands, you’re bound to find a solution among their bounty of products.
atural skin care product brands
Believe it or not, “natural skin care” and even “organic skin care” are terms with no real legal meaning. A cream labeled either might still contain nearly 100 percent synthetic ingredients.
While we’re in no way against synthetics at goop—clean, for us, is about avoiding potentially toxic ingredients in products, and there are plenty of great, totally safe synthetic ingredients—we’re passionate about transparency.
Calling a product “organic” because it contains trace amounts of, say, organic lavender combined with mostly artificial fragrance ingredients is deceptive. Similarly, a serum labeled “natural” that’s made with parabens, phthalates, synthetic texturizers, and fragrances is legal but a lie nonetheless.
Greenwashing—the sort of fake news described above—is rampant in the beauty industry.
It can be as simple as picturing gorgeous green leaves or a ripe-looking raspberry on a label or in an ad for a product that contains no leaves or raspberries, or it can be as complex as an ingredient list that looks clean but contains the word “fragrance,” where beauty companies can legally conceal a laundry list of ingredients (potentially toxic and not) from the public.
The appeal of a genuinely natural or organic product is intuitive: The compounds that a leaf uses to keep itself green or a raspberry uses to stay red and juicy can have real benefits on our skin.
At goop, we value the antioxidant power of certain plants, the naturally occurring moisture content of others, and the beneficial acids or minerals in others.
Products made with mostly plants or only plants—without the fillers and texturizers of many conventional products—contain more of that great plant material we’re all so attracted to.
We also value the intangible benefits of plant ingredients: Plants have been used for both mystical and medicinal purposes for centuries, and we love the sometimes mysterious aspects of traditional medicine and spirituality that come into play.
But most of all, we’re for transparency and vehemently opposed to greenwashing in any form.
Knowing your ingredients and reading labels is one way to avoid greenwashed products.
Shopping at clean-only retailers, like goop, Credo, Onda, or Follain; buying only brands you know to be completely clean; or checking a product’s rating on ewg.org before you buy are all good options, too.
If organic is important to you, look for the USDA Organic seal (it’s on all our goop by Juice Beauty skin care).
If natural-only is your priority, read labels carefully and get to know your ingredients.
Many of our favorite brands make incredible stuff with natural skin-care and/or organic skin-care ingredients.
Their stories are often amazing, so we’ve highlighted some below, along with our all-time must-have products from each.
The top natural skin care brands make beauty products like lotion, bronzer, anti-aging cream and sunscreen ranging from the most expensive, exclusive natural skin care brands to the more affordable natural skin care brands.
Some brands are better than others but these best natural skin care brands stand above and beyond the rest while making you look like a million bucks without spending that much.
Like all things, sometimes just because something is more expensive does not mean that the quality is better, and some of the best natural skin care brands are not the most expensive natural skin care brands.
This goes for natural skin care but is also true that sometimes paying less is not worth getting an inferior product.
Because of all of this, it’s often a good idea to perform some trial and error with the products to decide which you think is the greatest natural skin care brand.